It’s tax day. So I need something else to think about.

Since all cellular phone services are fundamentally the same, why would a group of people with similar demographic and psychographic profiles favor one over the others? Here’s another example of brand preference. Cellular companies, are you paying attention?

In a 2008 National Report, The Media Audit published a cellular phone study that reveals the demographic profile and media habits among customers of the major carriers are distinct and may warrant different media tactics to attract new customers (http://www.themediaaudit.com ). The study analyzes four of the major carriers – Verizon Wireless, AT&T, Sprint Nextel, and T-Mobile, as well as 15 additional national and regional cell carriers.

(more…)