Fitting Group Account Coordinator Molly Schaefer blogs about branding & books.

Before I became a Brand Spanker here at Fitting Group, I was a graduate student studying literature at Carnegie Mellon University. People who know this often ask me how I ended up at a branding agency and if I’m able to apply my degree to my job. There are lots of answers to these questions – my education has made me an effective communicator and a strong writer and researcher, important skills in my field. And, while marketing and literature are very different, if you’re in tune with both, it’s easy to find instances where they overlap. Here are a few of my favorite examples:

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I’m not a very social person. Never have been. I just don’t have that much interest in other people’s lives. So imagine my horror when this whole social media thing took off a few years back. Websites where people do nothing but talk about what they’re doing or thinking or feeling every day, hour or minute? Just stick X-Actos in my eyes and make me listen to Dave Matthews while you’re at it.

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