Brand Spanking » Pittsburgh technical education http://blog.fittingroup.com The Challenger Brand Blog From Fitting Group Fri, 02 Jul 2010 13:18:20 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Just Whipped Up: PIA Banner Ad http://blog.fittingroup.com/just-whipped-up-pia-banner-ads_628.html http://blog.fittingroup.com/just-whipped-up-pia-banner-ads_628.html#comments Mon, 11 Jan 2010 16:32:41 +0000 Brandee http://blog.fittingroup.com/?p=628 Ask anyone at the Pittsburgh Institute of Aeronautics (PIA) – flying a plane is nothing compared to fixing one. Each time you embark on a business trip or a relaxing vacation, there’s a very good chance that a PIA grad has…

]]> Ask anyone at the Pittsburgh Institute of Aeronautics (PIA) – flying a plane is nothing compared to fixing one. Each time you embark on a business trip or a relaxing vacation, there’s a very good chance that a PIA grad has worked on your plane, using their Aviation Maintenance degree to keep you safe.

Flying a plane is nothing compared to fixing one.

When PIA wanted to reach potential students on the web, we ran with this message. After all, without people like the ones trained by PIA, there wouldn’t be a plane in the sky. Fitting Group created a banner advertising campaign that stresses just how important PIA grads are to the world of air travel. These mechanics fly high with hard work, expert training and a love of aircraft. After all, as FG Creative Director Travis likes to point out: Jets are cool.

The ads have performed just as well as the students that inspired them, increasing PIA’s website traffic 46% in just three months.

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