Brand Spanking » Ortho Force http://blog.fittingroup.com The Challenger Brand Blog From Fitting Group Thu, 26 Aug 2010 13:03:55 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Just Whipped Up: BHS Ortho Force Campaign http://blog.fittingroup.com/just-whipped-up-bhs-ortho-force-campaign_575.html http://blog.fittingroup.com/just-whipped-up-bhs-ortho-force-campaign_575.html#comments Wed, 02 Dec 2009 15:29:44 +0000 Brandee http://blog.fittingroup.com/?p=575 Ortho Force

It’s a bird! It’s a plane! It’s…a team of highly-specialized orthopedic surgeons!

When Butler Health System asked us to promote the super hero-like skills of their orthopedic specialists, we dubbed the doctors “Ortho Force” and the campaign took off. Tactics like…

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It’s a bird! It’s a plane! It’s…a team of highly-specialized orthopedic surgeons!

When Butler Health System asked us to promote the super hero-like skills of their orthopedic specialists, we dubbed the doctors “Ortho Force” and the campaign took off. Tactics like TV spots, outdoor boards, print ads, online banner advertising and Google AdWords drive users to the new Ortho Force website. The site highlights the skills and personality of each member of Ortho Force, proving that these seven unique docs make an unstoppable team.

Can they solve your bone and joint issues? Absolutely. Are they more powerful than a locomotive, faster than a speeding bullet, and able to leap tall buildings at a single bound? Hey, you never know.

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