Award-winning copywriter Tony Jaffe joins Fitting Group as a guest blogger.

You’ve no doubt heard about the Golden Age of Advertising. At the risk of being cynical, there is no metal worthless enough to describe what’s happening in this age. I admit it – I watch a lot of television at night, subjecting myself to hours of safely boring commercials that make the shows they interrupt feel like Pulitzer Prize nominees. And thanks to some beautiful media buys and the rotten economy, the same spots run over and over again. And over again. To be fair, production costs are astronomical, and shooting more than one spot a year is no doubt prohibitive. Anyway, even if they had the budget you know they’d do more of the same just to keep it “interesting,” like the unusually unfunny Apple spots with John Hodgman. I especially despise these ads when they’re put on the Internet when all I want is information. I curse the Internet people as well, the greedy punks.

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