Brand Spanking » G20 http://blog.fittingroup.com The Challenger Brand Blog From Fitting Group Fri, 02 Jul 2010 13:18:20 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Can the G-20 Elevate the Brand of Pittsburgh? http://blog.fittingroup.com/can-the-g20-elevate-the-brand-of-pittsburgh_452.html http://blog.fittingroup.com/can-the-g20-elevate-the-brand-of-pittsburgh_452.html#comments Thu, 27 Aug 2009 15:31:17 +0000 Belinda Yeager Carter http://blog.fittingroup.com/?p=452 g20_logoAll eyes will be on Pittsburgh the week of the G-20 Summit in September, and local government officials, community leaders and the media are talking about what an opportunity this is to elevate the perception of Pittsburgh to something more than…

]]> g20_logoAll eyes will be on Pittsburgh the week of the G-20 Summit in September, and local government officials, community leaders and the media are talking about what an opportunity this is to elevate the perception of Pittsburgh to something more than a dirty old steel town. Pittsburgh is not the market leader when we think of US cities. It’s definitely not the biggest. It’s not top-of-mind. And it certainly has never been thought of as the most prestigious. These characteristics make Pittsburgh a Challenger Brand city, and they’re why we must break the rules to take our rightful place in the market — as the most innovative and marketable city in the US. (Dream Big! Brand Spanking® Cardinal Rule #4*).

So as we prepare for, market to and engage our world leaders, I suggest we Tattoo our Values on our Foreheads! (Brand Spanking® Cardinal Rule #2). Every one of us is a potential touch point for Pittsburgh, and we need to engage our audience every chance we get — and we should do it proudly.

  • Yes! We should scream our values from the top of every building and Mt. Washington! (Thanks, Bayer)
  • Yes! We should talk to our visitors about our three rivers, green building initiatives, non-profits, sports and all of the reasons we call Pittsburgh home! (Evoke a Strong Emotional Response. Brand Spanking® Cardinal Rule #3)
  • Yes! We should befriend, follow and link in with all of the interesting people we are sure to meet during the G-20 to keep the conversation going! (Use Social Networking to the Max. Brand Spanking® Cardinal Rule #5)
  • We should not sit by quietly and hope the world notices! (Think like a 2-year-old. Be rebellious. Brand Spanking® Cardinal Rule #1)

So don’t hide in your house, scoot out of town or bury your head in the sand until it’s over. Get out there and be an ambassador! You can help elevate the Pittsburgh brand!

*These are the five Cardinal Rules of Brand Spanking® that we live by and encourage our clients to follow.

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