People say that entrepreneurs are risk takers. I believe that people who start businesses are no more interested in risk than anyone else. They just have a higher tolerance for failure. Entrepreneurs view failure as just another possible step in the process: try, fail, brush yourself off, learn from the mistake, try again. They don’t see failure as the end of the road, because for them, it isn’t.

That is to say, for less adventurous types, trying and failing sends them running back to the presumed safety of a paycheck and thus their entrepreneurial days are behind them. The entrepreneurs we admire the most are the ones that never stop trying, no matter how many failures they experience. Each one actually makes them stronger and smarter.

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