When Butler Health System’s Heart & Vascular Center was named “Best in Pennsylvania for Cardiac Surgery” by HealthGrades 2010, we knew we had to announce it on a day of epic advertising proportions: the Super Bowl.

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It’s a bird! It’s a plane! It’s…a team of highly-specialized orthopedic surgeons! (more…)

Advertising, marketing and communications awards are more than just fancy dust collectors for the office walls and lobby.

Awards for a job well done are the calling cards of excellence that communicate our worth to clients, prospective clients and competitors. They’re also motivators for employees to keep up the good work.

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John Righetti, Vice President of Strategic Relationship Management for Butler Health System, joins Fitting Group as a guest blogger.

When we talk brand in communications and marketing, we have a tendency to talk about it in the context of graphic identity and advertising — either long-term image development or the paid stuff.

But what about media relations? Do we consider the role media relations can have in bolstering and supporting — even helping to establish — brand?

Media relations, as we know, is a really powerful tool because the voice is an external one. It’s not us saying it about ourselves, but an objective third party talking about us. So how do we convince external media to cover us in a way that establishes or reinforces our brand?

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