Five Steps to Avoid Analytic Overload
Tuesday, April 20, 2010
One thing I love about the InterWebs (as Travis prefers to call it) is its trackability. Any and everything that is done via the Internet can be tracked, analyzed, scrutinized, dissected and reanalyzed. It can be quite overwhelming — and if not done correctly, could lead to the wrong conclusions. Your CTR (click-through-rate) may be high, but your bounce rate is even higher. So who’s doing all that clicking?



