We’re starting a new file at Fitting Group. I’m going to call it the “turn down the heat and let it simmer” file. In this file, we will store all of the great and crazy ideas we have for clients and postdate them for 18 months to three years from now. We’re doing this to maintain our sanity.

In reviewing the work of our agency over the last three years, I began to see a pattern. In our desire to help clients get ahead of the curve, we have often promoted ideas that were viewed as too risky. So the conversation goes something like this:

FG to Banking client: (seeing the regulatory environment loosen up and allow more competition plus the trend in online banking) “We think you should change the name of your bank to UnBank. We’ll advertise that you’re a new kind of bank – completely transparent, with no hidden fees or evil practices. Unbank takes the pain out of the banking relationship for the customer. You’ll launch new products with no minimum balance requirements, no penalties for early withdrawal or loan payoffs, no ATM fees, etc.” (more…)