Being of the Millennial generation persuasion, when I tune in to watch my favorite TV shows, I usually do so by means of my PC’s DVR capabilities. The primary benefit of this technology is the ability to skip commercials. Maybe I shouldn’t admit to this given the field I’m working in, but how many times can a guy my age sit through a Viva Viagra ad before it becomes unbearable? Answer: once.

Anyway, sometimes I find myself multitasking during a prerecorded episode of Mythbusters or 30 Rock and because my focus is elsewhere, the commercials just don’t get skipped. Ironically, this is where I am most susceptible to television advertising, because it’s the simple messages that I notice peripherally that snap me out of the zone.

Such was the case when a commercial for Big Red came on. You know Big Red, right? Of course you do. It’s the Cinnamon Gum that promises long-lasting fresh breath. You probably know that because if you were alive in the 1980’s, you also remember this:

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