Comments on: How Far in Front of the Curve is Too Far? http://blog.fittingroup.com/how-far-in-front-of-the-curve-is-too-far_494.html The Challenger Brand Blog From Fitting Group Tue, 17 Aug 2010 17:11:04 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Tom Schneider http://blog.fittingroup.com/how-far-in-front-of-the-curve-is-too-far_494.html/comment-page-1#comment-4391 Tom Schneider Fri, 06 Nov 2009 15:56:42 +0000 http://blog.fittingroup.com/?p=494#comment-4391 If I had a nickel..... For a solid year, we told our clients "Get your CEOs on televsion and the web. Your customers and employees need to see and hear them to establish trust and credibility. They need to know that everything is going to be okay and the CEO is the person that they will listen to." Fast forward and you can hardly turn on the television without seeing a CEO pitching his company. Sprint started the trend. Followed by Papa John's and Dominos (not sure what the real thinking was there) then Southwest and Re/Max. And the trend continues. Great blog. By the way, I LOVE that Ally campaign. Wish I had directed it. Peace. If I had a nickel…..

For a solid year, we told our clients “Get your CEOs on televsion and the web. Your customers and employees need to see and hear them to establish trust and credibility. They need to know that everything is going to be okay and the CEO is the person that they will listen to.”

Fast forward and you can hardly turn on the television without seeing a CEO pitching his company. Sprint started the trend. Followed by Papa John’s and Dominos (not sure what the real thinking was there) then Southwest and Re/Max. And the trend continues.

Great blog. By the way, I LOVE that Ally campaign. Wish I had directed it.

Peace.

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