http://blog.fittingroup.com/a-strong-brand-is-like-a-port-in-this-storm_91.html The Challenger Brand Blog From Fitting Group Tue, 17 Aug 2010 17:11:04 -0700 http://wordpress.org/?v=2.8.4 hourly 1 http://blog.fittingroup.com/a-strong-brand-is-like-a-port-in-this-storm_91.html/comment-page-1#comment-647 Andrea Fitting Wed, 04 Feb 2009 16:43:04 +0000 http://blog.fittingroup.com/?p=91#comment-647 Dear Heather, Thanks for your comments. I visited their website, and while the value proposition seems interesting and relevant to those who are concerned about chemicals and toxins, I think it lacks a strong emotional tug. Yes, there's a picture of a smiling Mom with baby...but not much of a compelling reason for me to search for the product and buy it. If it were me, I'd quote some statistics about how dirty carpets or fumes from chemical cleaning can make you, your family and your pets sick - especially if anyone in your household is allergy prone. Dear Heather,
Thanks for your comments.
I visited their website, and while the value proposition seems interesting and relevant to those who are concerned about chemicals and toxins, I think it lacks a strong emotional tug. Yes, there’s a picture of a smiling Mom with baby…but not much of a compelling reason for me to search for the product and buy it. If it were me, I’d quote some statistics about how dirty carpets or fumes from chemical cleaning can make you, your family and your pets sick – especially if anyone in your household is allergy prone.

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