When GeoSonics and Vibra-Tech, sister companies who have united as one, decided to demonstrate their union on the World Wide Web, they needed a site that was chock-full of technical information, but still easy to use and awesome to look at.
RiverLift Industries is a logistics, transloading and trucking company that really knows how to deliver. They came to Fitting Group in need of a website that would send a very important message: you can count on RiverLift.
Fitting Group met with the Comcast folks last week and learned all about the cool stuff coming down the pike for advertisers — both online and on cable TV. What we learned was that upcoming innovations clearly point to Comcast’s understanding that in today’s world, TV must learn to play the instant-gratification game in order to keep up and attract young audiences.
Most advertisers are familiar with Comcast’s On Demand service, which was its first attempt at providing subscribers with more in-depth information on a product or service. This was a good start, but it didn’t compare to the “seek-n-find” capability of the Internet. Well, in the very near future, subscribers are going to be able to push a button on their digital cable TV remote when they see an advertisement to instantly (with a double opt-in “yes” feature) request that coupons or additional information be sent to them via snail-mail or email.
This capability will open up endless possibilities for advertisers — if subscribers actually do it. As with anything else, it will take time to catch on. But, when it does, it will become as second nature as setting your DVR to record The Bachelor (by the way, you will also be able to hit a button on your remote when you see a promo for The Bachelor to signal your DVR to record it for you — instantly!). Technology and advertising — I LOVE IT!
When I was growing up in the 1960s in Philadelphia, PA, almost everything my family bought was from a small shop, usually a family-run business. Quality was important. Everything had to last. Basically, we could barely afford what we bought once, much less the expense of replacing it.
Others who had more money were also accustomed to this “conscientious shopping,” but for other reasons. Perhaps they were more aware of where the money was going, wanting to support the local economy. Or, perhaps they were more focused on contributing to the greater good.
Ask anyone at the Pittsburgh Institute of Aeronautics (PIA) – flying a plane is nothing compared to fixing one. Each time you embark on a business trip or a relaxing vacation, there’s a very good chance that a PIA grad has worked on your plane, using their Aviation Maintenance degree to keep you safe.
Lots of client work is a good thing — but it left us with very little time to create a proper holiday greeting. SO ANYWAY, here are some videos we had lots of fun hastily cobbling together.
Using nothing but home-made puppets, action figures and a whiteboard, we improvised video recreations of our favorite holiday stories.
And hey… actors sometimes enjoy their performances more than the audience does. So, be kind!
No matter how good your marketing efforts are, if you don’t follow through — if you have a poor customer relationship management (CRM) process — you aren’t likely to see the results you dream about.
Spending your precious resources of time and money on generating leads and then failing to work at converting those leads to customers is almost as crazy as running really good advertising that attracts “shoppers” and then being closed for business. As in the movie Groundhog Day, in which the protagonist played by Bill Murray wakes up every morning only to find that it’s still yesterday, a marketer who lets leads fall through the cracks is doomed to a never-ending loop of unqualified lead generation. Read the rest of this entry »
When the Women & Girls Foundation (WGF) needed an annual report to showcase their girl-empowering good deeds over the last five years, we didn’t hesitate – after all, we’ve built a brand around one powerful, whip-carrying female.
Fitting Group met with the 
No matter how good your marketing efforts are, if you don’t follow through — if you have a poor customer relationship management (CRM) process — you aren’t likely to see the results you dream about.
